Why your business needs a website

Introduction

The world we live in is primarily digital. We do a lot of our shopping online, look for service providers online, and seek advice or product information from blogs and social media.

The advantages of having a website for your organization are numerous these days. Having a website for your business, whether it is new or has been operating for a few years, will help you expand your brand and achieve more traction. You’re doing your company a disservice if you don’t have a website.

Nowadays, having a company website is as important as having a store, office, or phone number. Why keep waiting when your customers are looking for you? If you own or operate a business that hasn’t taken the leap into the online world, here are five reasons why you should.

Five Benefits of Having a Website for Small Businesses

Credibility Stamp (Dreamstime)

1. Credibility

In today’s modern world, any respected organization is expected to have some form of internet presence. Potential clients are likely to be skeptical of any firm that lacks a phone number or a physical location, as well as a website and an email address. These are great tools for sharing critical information about your company with clients and answering all of their questions. Furthermore, having a high-quality, user-friendly website makes customers feel more at ease utilizing your services since they will assume they can anticipate the same positive experience in all parts of your company.

The Skin Workshop Website by StarBox Technologies (The Skin Workshop)

2. 24/7 Online Presence

Customers can find you anytime and from any location if you have a website. Even after business hours, your website continues to attract and retain new clients. It provides the user with convenience because they may access the information they require without feeling pressured to buy. Furthermore, because most businesses now have their own website, there’s a good chance you’re losing consumers to your competitors by remaining offline.

We integrate Google Analytics into our websites (StarBox Technologies)

3. Insights from Customers

Analytic tools enable you to understand who your average consumer is, how they found you, what they like, and how to adjust your business best to maximise sales through your website. The varied range of data available can also help you better understand how your social media channels affect your brand, as well as highlight opportunities to adjust offline areas of your business such as branch opening times, promotions, and product ranges.

Fascinating Facts About Ecommerce vs. Brick and Mortar (Entrepreneur)

4. It saves money

In addition to getting insights from customers, you can use your website to offer goods and services directly to consumers, eliminating the need for “brick-and-mortar” storefronts with high running costs like staff wages, rent, and utilities to name just a few. Eliminating these expenses will also allow you to cut your costs, providing your company with genuine competitive advantage. It can also be used internally within your company; do you have any news to share with colleagues or vital information that management needs? An internal website can save you a lot of time because everything you need is in one place and accessible anytime.

We integrate Mailchimp on our websites to help with advertising (StarBox Technologies)

5. Advertising

Almost as many people prefer to purchase online rather than in person, with 51 percent preferring e-commerce and 49 percent preferring to visit a physical store. However, a more significant proportion of millennials (67%) prefer online shopping to in-store buying. Tools like Google AdWords, Mailchimp and Facebook advertising allow you to reach clients with far greater accuracy and reliability than traditional offline advertising tactics. SEO and internet advertising are fantastic ways to raise awareness; if done effectively, traffic to your website can rise. Use your website’s contact page or e-commerce tools to make purchasing a product or finding a retail outlet easier than ever before.

Closing

If you haven’t already launched a website for your company, I hope this article has inspired you to do so. If you are not online in this digital age, your business will be left behind…

Those are just some of the top perks and reasons small businesses require a website. While you don’t have to hire the best website designers or copywriters, having your business exposed on your own corner of the internet is a terrific start!

Do you need help getting your business online and developing a digital presence? StarBox Technologies is here to help. Start your project today.