Seven Types of Branding

“Brand is just a perception, and perception will match reality over time.”

- Elon Musk

Branding is simply how a product or business is perceived by consumers. It is what individuals interested in your product say it is. Understanding how your brand is perceived is crucial to shaping your company’s image and would guide you on how to uniquely position your products in its marketplace. Businesses need help creating a noteworthy perception that effectively conveys their value and style, We help brands properly position themselves, why not reach out to us so we can help you. This article will explain what exactly branding is and the various types of branding a company could have. So let’s get to it.

Branding

Branding is a process that embodies your business and distinctively communicates its values through various company assets. Branding often entails developing elements like a logo, mission statement, and consistent design across all marketing channels. Your brand reflects who you are as a company. Employing effective brand strategies can help you expand beyond your target market.

Branding (source: unsplash.com)

Why is Branding Important?

Branding connects a company with its target audience or consumers. It creates a strong and positive perception of a company, its products, or its services in customers’ minds. Whether consumers or businesses are your target group, branding helps companies grow. Want to know how to come up with effective branding strategies? - 7 Effective Branding Tricks.

7 Types of Branding

Depending on your target audience, industry, budget, and marketing campaigns, there are several types of branding that can add value to your company. Here are seven different types of branding that can help you and your company build solid brand equity.

1. Personal Branding: Personal branding refers to branding that is applied to a single person rather than an entire company. This type of branding is frequently used to establish a person’s personality, character, or work as a brand.

This type of branding is frequently used by celebrities, politicians, thought leaders, and athletes to present the best version of themselves to the public.

Seth Godin, an entrepreneur and author of more than 20 marketing books, for example, has established himself as a business and marketing expert. Seth has developed a distinct personal brand, and many people now associate him with his concise blog posts that focus on a single idea at a time. Because of the strength of his personal brand, people prefer to hear from Seth Godin rather than a company or organisation.

As an entrepreneur leading your own company or as an intrapreneur championing efforts from within an existing organization- your own personal branding can be key to people’s perception of your company. Often, people with good personal branding inspire others to believe in the companies and efforts that they work with.

2. Product Branding: Product Branding is one of the most common types of branding. The goal of product branding is to make a single product stand out. Symbols or designs are an essential part of product branding to help your customers identify your product easily.

Monster Energy drinks, for example, have distinct packaging and logos that set them apart from Red Bull energy drinks. Apple products have the distinct bitten-apple logo that sets their products apart from the competition.

3. Corporate Branding: Corporate Branding is a business value and philosophy that a company develops to present itself to the outside world and its employees.

At every point of contact with prospective customers, current customers, and past customers, effective corporate brands strive to display the company’s mission, personality, and core values.

Nike’s core values and mission, for example, are consistent across all platforms and products. Nike positions itself as a corporate brand for athletes, sports enthusiasts, and anyone interested in fitness. They also express their belief that anyone can be an athlete. Nike’s mission statement is to “bring inspiration and innovation to every athlete in the world,” and their slogan is “Just do it,” which is displayed alongside their famous swoosh checkmark logo.

4. Service Branding: Customer needs are leveraged in service branding. Companies that use service branding aim to provide world-class service to their customers. They want to provide value to their customers by providing excellent customer service.

Chick-fil-A, for example, is known for its excellent customer service, which has become synonymous with the company’s brand.

5. Co-Branding: Co-branding is a type of branding that brings together businesses. Co-branding is a marketing collaboration between two or more companies. This helps brands have a positive impact on one another, which could lead to one growing its business, spreading brand awareness, and breaking into new markets.

Frito Lay and Taco Bell, for example, collaborated to create the Doritos Locos Taco, which appealed to both of their audience.

6. Online Branding: Online Branding is also known as internet branding, it assists businesses in establishing their presence in the online market. A company’s website, social media platforms, blogs, and other online content all fall under this category of branding. In today’s market, almost all businesses use some form of online or internet branding.

Madora Africa is a global community established to support the sustainable development of youth, women, minorities and vulnerable communities. We helped Madora create an online presence and branding that effectively represented what they stand for as a non-profit organization that drives social sustainability and inclusion. This is an excellent example of online branding.

7. No-Branding: Minimal branding is another name for this style of branding. These are frequently generic brands that strive to let their products speak for themselves without the extras that many others provide.

Brandless is one of the most notable no-branding examples. Brandless’ packaging, colours, and overall aesthetic are very simple, as you can see. This is in line with their mission of providing reasonably priced products to people who aren’t familiar with a particular brand.

Summary

In summary, branding is the process of creating a strong, positive perception of a company, its products, or its services in the minds of customers, here is a list of the various types of branding which we offer as a service to companies:

• Personal Branding
• Product Branding
• Corporate Branding
• Service Branding
• Co-Branding
• Online Branding
• No-Branding

Closing

Building a brand takes time regardless of the type of branding you choose, and your brand will grow in tandem with your credibility and reputation, If you want to properly position your brand keep this in mind.

Start your Branding project today.